Access to information on environment
(2002)
Other
All Outputs (40)
Legacy marketing: Just what is the potential? (2002)
Presentation / Conference Contribution
Nonprofit and business sector collaborations (2002)
Presentation / Conference Contribution
The role of funders in nonprofit merger activity: Implications for charity fundraising and marketing practice (2002)
Presentation / Conference Contribution
Trust in the voluntary sector: a relationship to giving? (2002)
Presentation / Conference Contribution
The changing face of marketing academia: what can we learn from commercial market research? (2002)
Presentation / Conference Contribution
Future marketers: Future curriculum: Future shock? (2002)
Presentation / Conference Contribution
Key behaviours in adverising risk management in the not-for-profit sector (2002)
Presentation / Conference Contribution
Benchmarking charity costs: A new UK initiative (2002)
Presentation / Conference Contribution
An analysis of the concept of cool and its marketing implications (2002)
Journal Article
New marketing, new marketers? (2002)
Presentation / Conference Contribution
Integrated fundraising over the web (2002)
Presentation / Conference Contribution
How to build donor loyalty (2002)
Presentation / Conference Contribution
Client defection in the design industry: a study of the causes, process and context of switching agencies (2002)
Journal Article
This paper explores the factors that cause client defection in the graphic design industry within the context of the business relationship in which it takes place. The paper examines the literature pertaining to defection, loyalty, relationship dynam... Read More about Client defection in the design industry: a study of the causes, process and context of switching agencies.
The rise and fall of the Central Services Organisation (2002)
Journal Article